Brands and their profile
A brand and its details
Every brand of the organization is listed in Brands. Its Details tab holds the name, the website, the Content languages it posts in and its Time zone. People take part in a brand with a role: a Manager changes the brand, its people and its channels and approves posts, an Editor writes and schedules posts, an Approver approves or returns them, and a Viewer only reads.
This page names places in the sidebar and in a brand's tabs. If your layout or the simple mode hides one, All sections, the last item of the sidebar's first group, and Ctrl+K still reach it; Getting started explains the layout.
The profile
The Profile tab is what AI writes from. Voice holds the tone of voice and example posts, Offer and audiences what the brand offers and to whom, Content pillars the themes with the share each gets, Messages the key messages, proof points and facts, What to avoid the words, claims and disclaimers AI respects in every post, and Hashtags and calls to action the sets of hashtags and what the brand asks people to do. Press Save the profile when you are done.
Draft the profile with AI
Press Draft with AI, describe the brand in a few sentences and AI reads the brand's website too. When the proposal is ready, press Apply the proposal: it fills the form, and nothing is saved until you check it and press Save the profile. Under What AI has learned you see what AI took from your edits and decisions, and you can make it forget a lesson.
AI examples and guardrails
The AI examples tab keeps posts AI should imitate. The Guardrails tab lists what a proposal must never do; a proposal that breaks a guardrail is held for a person in the Held queue of Approvals instead of going on. See Writing and approving.
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