Campaigns, series and news
Plan a campaign
Under Planning in the sidebar, open Campaigns and press New campaign. A campaign goes through four steps. Under Brief, choose the brand and give the campaign its Name, First day, Last day, Goal, Key message or offer and Audience. Under Channels and cadence, choose the channels, the Posts per week and the Formats to mix. Save and continue keeps each step.
This page names places in the sidebar and in a brand's tabs. If your layout or the simple mode hides one, All sections, the last item of the sidebar's first group, and Ctrl+K still reach it; Getting started explains the layout.
Ideas and drafts
Under Ideas, Propose the plan has AI propose dated ideas from the brief and the brand's profile, each with its format, pillar and angle; it uses 5 credits. Change or remove any idea, add your own with Add an idea and press Save the ideas. Propose again asks for a new plan and keeps the ideas you wrote or changed. The drafting button, such as Draft 6 posts, names the posts this draft makes: AI drafts one post for each idea not drafted yet, at most ten at a time, the earliest first, and every channel's version of a post uses 1 credit. When more ideas are left, press the button again once these posts are drafted. Under Drafts, Open takes a post to the composer.
Series
Series are posts that recur every week around one theme. New series asks for the brand, a Name, the Theme AI writes about, the Format, the Channels, the Days and the Time in the brand's time zone, and Days ahead: how long before its time each post is drafted. Create the series saves it, and AI drafts each post ahead of its time, 1 credit for each channel's version. Turn off Draft its posts to pause a series; Delete ends it and keeps the posts already drafted. When the month's credits cannot cover a post, the series drafts nothing until they can.
News
News turns a news item, such as release notes, into a post. Press Hand over a news item, choose the brand, write the Title and the Text, add a Link if there is one, choose the Format and the Channels and press Propose a post. AI writes the post from the text and the brand's profile, 1 credit for each channel's version, and Open the proposal opens it. Your own systems can hand over news items through the API, as Data, privacy and the API describes.
What happens to the drafts
Every post AI drafts, from a campaign, a series or a news item, goes straight to Approvals, into Held when a guardrail of the brand stops it. Nothing is published until a person approves it, as Writing and approving describes. A post with AI-written text goes out with a disclosure line in the brand's language. Credits are counted only for what AI delivers: a job that fails costs nothing.
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